I thought this video by Corning was very interesting! I think this company is doing very positive things with there Marketing and that they have a very special Entrepreneur  behind the vision.  They are telling a story and making the

Consumer the central theme of it, they are selling the concept of Corning and the future of how we will use glass.  I really liked how they used simplicity in delivering there message. The only sound in this video was the soft beautiful music playing in the background which allowed the viewer to get lost in there own thoughts and imagination or maybe that was just me. lol

Here is the Link to Video if you would like to find out what I am talking about.  http://www.youtube.com/watch?v=6Cf7IL_eZ38

These were some of the questions and thoughts that came racing out of my head after watching this video through the perspective and mind of two different viewpoints the Consumer and Entrepreneur.

NORMAL EVERYDAY PERSON (CONSUMER)

• Is this really a reality of the future?

• Is glass really going to be the primary source of our user experience in relation to technology?

• Will we live behind a screen our entire lives?

• Why do we need to live in a world full of so much glass and unpersonalized interaction?

OR

THE ENTREPRENEUR/BUSINESS PROFESSIONAL (MARKETING)

• I wonder what type of Venture Capital (VC) or source funding this company got to record such an amazing video?

• By giving the consumer a vision of the future can you still create demand for your product or service?

• I wonder who founded this company and created this vision?

Corning started to make me think about how we will live in our homes of the future. Will they look like the image below primarily made with cement and glass? Something to think about.